Video Strategy for Business
What does Video have to do with Strategy? People will forget what you say, but people won't forget how you made them feel. Videos are a way to make people…
What is ADE?
ADE stands for Adverse Drug Events. Adverse drug events are the harmful and unintended consequences of regular or prescription medication use. Why does this matter? Approximately 2 million Canadians go…
Digital Presence Matters – Tips on Improving Your Brand
Digital Presence is More Important Than Ever. Picture a world without in-person contact. “Brick and mortar” stores are now closed. No more flashy business cards, print ads or billboards to…
5 Customer Retention Strategies
Let’s face it - getting new customers is hard. A lot of businesses spend most of their time and money on customer acquisition. But a common mistake is not prioritizing…
Is AI Capable of Empathy?
Your Uber arrives at the exact time estimated by the app.The smartspeaker remembers the last type of coffee you ordered for your Keurig press, and when to order it next.…
How to Improve Your Free Trial Conversions
Free trials are a great way to let potential customers try your product or service. To get a taste to see if it’s right for them. But free trials are…
5 Business Lessons from Managers
I’m currently getting my MBA at UBC’s Sauder School of Business, but I am by no means a business expert. A great part about business school is that you review…
What’s Good, 5G?
5G sticks out as a buzzword. It’s the loud person at a party that you haven’t had a chance to meet fully. There is still uncertainty with what all the…
How to Maintain Team Culture Remotely
It’s hard to maintain a strong team culture in the workplace. And it’s even harder to maintain team culture during stressful times… like during a worldwide pandemic for instance. When…
